{"id":13197,"date":"2022-03-21T16:57:00","date_gmt":"2022-03-21T16:57:00","guid":{"rendered":"https:\/\/camms.bubblestaging.com\/?p=13197"},"modified":"2023-09-11T10:23:45","modified_gmt":"2023-09-11T10:23:45","slug":"how-do-you-turn-esg-from-a-pr-exercise-into-a-value-creating-function","status":"publish","type":"post","link":"https:\/\/camms.bubblestaging.com\/en_gb\/blog\/how-do-you-turn-esg-from-a-pr-exercise-into-a-value-creating-function\/","title":{"rendered":"How Do You Turn ESG From a PR Exercise into a Value-Creating Function?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13197\" class=\"elementor elementor-13197\">\n\t\t\t\t\t\t\t\t\t<section class=\"has_eae_slider elementor-section elementor-top-section elementor-element elementor-element-469eaff elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"469eaff\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"has_eae_slider elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8070c3e\" data-id=\"8070c3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-32c5dc3 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"32c5dc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>It&#8217;s easy to assume making money is the main purpose of a business \u2013 but times have changed. Empowered by the internet, today\u2019s ethically conscious society demands products and services that put people and the environment first.<\/p>\n<p>This has forced businesses to refocus on meeting the needs of all stakeholders \u2013 customers, employees, suppliers, the community and society \u2013 not just its bottom line. At the core of this aim to create sustained long-term value for all is a commitment to invest in Environmental, Social and Governance (ESG) issues \u2013 a holistic concept that has been thrust to the top of the corporate agenda.<\/p>\n<p>Organisations are under increasing pressure from different stakeholder groups \u2013 from governments and regulators to consumers and investors \u2013 to be more transparent about their environmental, governance and social impacts. This has brought ESG\u2019s emphasis on&nbsp;risk management into sharp focus for decision-makers, who must ensure risks are monitored and mitigated across all three of its dimensions.<\/p>\n<p>Different businesses are at different stages of maturity in the ESG space, leaving many unsure how to progress this vital concept amid a congested regulatory environment.<\/p>\n<p>Recently, I was joined by Simon Levy, CEO at RMIA, and David Turner, Managing Director at RiskNZ, to discuss how to turn ESG from a PR exercise into a value-creating function.<\/p>\n<p><img decoding=\"async\" class=\"image-style-align-left image_resized\" style=\"width:35%;\" src=\"\/wp-content\/uploads\/2023\/09\/Simon-Levy_175x175_color-circle-1.png\" alt=\"\"><\/p>\n<h3>Simon Levy, Chief Executive Officer at Risk Management Institute of Australia (RMIA)<\/h3>\n<p>Simon began by outlining his view of ORM: <i>Simon began by outlining why are we seeing a renewed focus on ESG in the marketplace: \u201cWhat we\u2019re seeing is an interesting dichotomy at the moment. People and society have more choice and consumers are demanding more from the organisations they\u2019re choosing to buy from. Equally, the regulators are wanting organisations to take charge and do more. So, we\u2019ve got this squeeze taking place.\u201d<\/i><\/p>\n<p>Simon added:<i> \u201cPeople have got more disposable income and they want to know where they can then actually invest that. Gone are the days of just looking purely at that bottom line. There\u2019s now this social element to the way to the way organisations perform\u2026What we\u2019re seeing is a global critical mass of people wanting organisations to meet some standards.\u201d<\/i><\/p>\n<p>Simon touched on the World Economic Forum Report 2022, which shows that <i>\u201cshort term risks were dominated by society, livelihood, the deterioration of people\u2019s mental health; and the medium-term concerns were then around climate change activism, climate change \u2013 and really taking that aspect seriously.\u201d <\/i>The report provides fascinating \u2013 and accurate \u2013 foresight around the risk profession, with ESG now dominating the discussion, allowing organisations to look at their risk exposures and strategy through a different lens.<\/p>\n<p>For Simon, implementing a clear and consistent ESG programme into an organisation <i>\u201cis absolutely a business benefit, because you\u2019ll be looking at your business, your standing and your strategy around community, reputation and the environment through a different lens. So, once you accept it\u2019s almost inevitable and there will be an expectation by your stakeholders to start taking this seriously and looking at it in a different way, I think the challenge is then how do you go about it and what are those benefits \u2013 what\u2019s it telling you?\u201d<\/i><\/p>\n<p>However, with so much noise in the ESG space at present \u2013 regulations, foundations, federations, reporting standards all vying for position \u2013 Simon underscored the importance of <i>\u201clooking at it through your own organisational lens. Start to benchmark yourself against those fit for purpose requirements of what you can do, and that can then be either an internal benchmark or an industry benchmark \u2013 and then using some of these UN sustainability frameworks, global reporting standards as a guide.\u201d<\/i><\/p>\n<p>Simon banged the drum for a streamlined approach to ESG; one that achieves efficiency and results: <i>\u201cESG is that big. If you try and do everything, you\u2019ll likely fail. Focus on a few [things] and get them right, get that alignment, get those quick wins\u2026What we\u2019re ultimately seeing \u2013 and it does take time \u2013 is that transition from concept into practice; turning the strategic into operational and ensuring it\u2019s fit for purpose for your organisation.\u201d<\/i><\/p>\n<p>Simon emphasised that ESG is an opportunity to engage with the younger members of society, who are more socially alert than ever: <i>\u201cIt\u2019s an investment in the future because depending on what you do as an organisation, you should engage with these younger communities because they\u2019ll be the consumers of the future.\u201d<\/i><\/p>\n<p>When asked how to embed EGS successfully into an organisation, Simon said: <i>\u201cI\u2019ve started to challenge where ESG sits in the organisation: Is it strategic? Is it operational? Or is it PR related? In my opinion, it needs to be aligned to the purpose of the organisation, which therefore links it to strategy and that operational aspect. And that\u2019s purely because ESG and those ESG commitments deliver on those organisational goals and performance. And there are some frameworks out there that can help organisations to start to navigate what that looks like.\u201d<\/i><\/p>\n<p>Simon asked me what Camms do internally around ESG \u2013 to which I replied: <i>\u201cWhen you look at the way we operate as an organisation, but also the way in which we have structured our solutions set, it very much lends itself to this whole concept of broader outcomes, than just the pure profitability of an organisation. So, from our perspective, we work on our ESG strategy, our ESG triple bottom line strategy, and we incorporate some of those outcomes into our planning framework.<\/i><\/p>\n<p><i>We recommend to our customers, it\u2019s very much about integrating with your strategic planning process, either directly into your strategic plan, or having a discrete corporate\/social sustainability plan that you articulate exclusively within the organisation. And then we try to tie in our risk management planning and our risk management strategy into that sustainability plan and then build in specific initiatives. That all feeds into\u2026what gets measured gets managed and we try to tie that into our performance management framework and performance measurement reporting.\u201d<\/i><\/p>\n<p>When asked about the Camms ESG maturity curve, Simon began by discussing the SCORE framework: <i>\u201cIt\u2019s used to help articulate the ESG commitments and how an organisation can deliver those against the organisational goals and performance. The \u2018S\u2019 is for Simplify, the \u2018C\u2019 is for Connect, the \u2018O\u2019 is for Own, the \u2018R\u2019 is for Reward and the \u2018E\u2019 is for Exemplify\u2026That\u2019s a nice way to simplify it and get the outcomes aligned and get it integrated into the organisational strategic plan, and then going back using that maturity curve to see where you sit in the organisation and how mature your organisation is.\u201d <\/i>From merely being compliant to being considered a trailblazer that leads your business to leverage ESG to drive strategic value \u2013 or somewhere in between.<\/p>\n<p>Simon concluded by saying: <i>\u201cSociety these days and that social element, they\u2019ll see through it. They will be cynical, and they won\u2019t choose you, so you\u2019ve got a very clear opportunity to link it [ESG] to your strategy, link it to your vision, and more importantly link it to the values of your organisation\u2026That then links to your higher-end practices and the type of people you want working for you; the way that you operate and the way you exist as an organisation. If this can all be wrapped up into the authenticity of what you\u2019re already trying to do, then it should be an easy leap \u2013 and the consumer and larger society will see it for what it is: a values-driven exercise, not just something to win PR votes.\u201d<\/i><\/p>\n<p><img decoding=\"async\" class=\"image-style-align-left image_resized\" style=\"width:35%;\" src=\"\/wp-content\/uploads\/2023\/09\/David-Turner-175x175_color-circle.png\" alt=\"\"><\/p>\n<h3>David Turner, Chief Executive<br>Officer at RiskNZ<\/h3>\n<p>David began by sharing his thoughts on the current shape of the ERM space: <i>David began by explaining that ESG is an \u201c\u2026expectation. A lot of organisations are under much more scrutiny than they were before because of what\u2019s happening in the world. And the scrutiny really comes down to expecting the organisations \u2013 both private and government \u2013 to do it right; to especially look after people in the well-being space and social space\u2026and there\u2019s a lot of focus on good governance.<\/i><\/p>\n<p><i>Organisations are catching up to that; they know they have to do something, but also there can be a little bit of confusion about what do we do and how do we do it? And there\u2019s a lot of choice\u2026with regulatory standards and everything else.\u201d<\/i><\/p>\n<p>David stressed that ESG is a <i>\u201chuge reputational risk now; it\u2019s got to be done properly and we didn\u2019t really have those measures on the mind some years ago but now they really are.\u201d<\/i><\/p>\n<p>David shone a light on unstructured implementation \u2013 a common issue in the ESG space that can perpetuate reputational risk: <i>\u201cThings like alignment to your strategy; making sure you\u2019re implementing it correctly, not rushing it and going through that systematic approach of getting it right with the right measures. If we don\u2019t, something as big as ESG can get out of control quite quickly and start moving by itself\u2026and that\u2019s when governance really comes into play.\u201d<\/i><\/p>\n<p>David identified the pitfalls of using ESG as a communications exercise devoid of substance: <i>\u201cIf you use it as a comms exercise, which some organisations might do or have in the past, then because of the scrutiny and expectation it can be pretty easy to see that there\u2019s not a lot of substance behind it\u2026That\u2019s why project teams are being raised; that\u2019s why they are aligned to the business\u2026because the more scrutiny that comes down, the company has to be ready for that.\u201d<\/i><\/p>\n<p>David\u2019s view on embedding ESG into an organisation expanded on Simon\u2019s thoughts: <i>\u201cComing from the planning side, you see a lot of inconsistency across organisations as they get bigger and may not be working together. If we put something like ESG in there, we have to have good monitoring, good assessment methods and have some internal KPIs and insurance \u2013 and the most important thing: we need to own it.\u201d<\/i><\/p>\n<p>David added: <i>\u201cIt comes down to those fundamental little bits that are too often overlooked, and that\u2019s project management, risk management, good reporting \u2013 all that fundamental hard stuff that needs to be done properly. And when it\u2019s not done in those ways and it doesn\u2019t get that due attention to risk and project management, it can come unstuck from the bottom like we\u2019ve all seen in major projects.\u201d<\/i><\/p>\n<p>Simon and David\u2019s thought-provoking insights have underscored the importance of harnessing the power of ESG to act as a value-creating function. Both risk leaders were aligned in their thinking that ESG must link seamlessly to the business strategy. Get this right and it will provide the foundation \u2013 and clarity \u2013 to build a successful ESG programme that delivers value holistically.<\/p>\n<p>We want to ensure your organisation is heading along the right path and creating value for your organisation. To do this, we are offering a free <a href=\"https:\/\/cammsgroup.com\/esg-pulse-check\/\"><strong>ESG Pulse Check<\/strong><\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>It&#8217;s easy to assume making money is the main purpose of a business \u2013 but times have changed. Empowered by the internet, today\u2019s ethically conscious society demands products and services that put people and the environment first. This has forced businesses to refocus on meeting the needs of all stakeholders \u2013 customers, employees, suppliers, the &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/camms.bubblestaging.com\/en_gb\/blog\/how-do-you-turn-esg-from-a-pr-exercise-into-a-value-creating-function\/\"> <span class=\"screen-reader-text\">How Do You Turn ESG From a PR Exercise into a Value-Creating Function?<\/span> Read More &raquo;<\/a><\/p>","protected":false},"author":3,"featured_media":13198,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[16,22,23],"tags":[],"class_list":["post-13197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esg","category-risk","category-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with 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